Experience live and interactive learning with this comprehensive digital marketing masters program. Learn to leverage ChatGPT and other generative AI tools for digital marketing. Additionally, you will receive a Meta Certified Digital Marketing Associate exam in the program.
This program guides you through the fundamental aspects of digital marketing, encompassing areas like website creation, SEO, SEM, social media, mobile marketing, devising content strategies, managing paid campaigns, and digital marketing analytics.
This comprehensive curriculum covers 35+ digital marketing tools from all domains, including the latest generative tools like ChatGPT. You will also learn via live classes delivered by industry experts.
The Digital Marketing Specialist Masters program provides an extensive curriculum that includes SEO, SEM, social media, mobile marketing, content strategy, and various other pertinent subjects.
Embark on an immersive learning journey and discover the ins and outs of this comprehensive online digital marketing masters program, unlocking a world of knowledge and opportunities.
This introductory course in WordPress website design will equip you with the necessary skills to effectively launch your website, enabling a more efficient promotion of your business.
This module offers a strong grasp of the basics of digital marketing. Examine the differences between digital and traditional marketing and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more.
Acquire a solid grasp of behavioral marketing fundamentals and develop a comprehensive understanding of behavioral analytics through this module. It will equip you with knowledge about essential concepts such as customer lifecycles, buying stages, and how the marketing funnel operates.
With this module, you will develop a profound comprehension of SEO's pivotal role in online marketing.Delve into both on-page and off-page SEO functionalities and the technical components that can enhance your search engine rankings to aid in competitor analysis. Upon completing this module, you will possess invaluable insights and abilities to improve your website's visibility and surpass your competitors in organic search engine results.
Discover the workings of paid advertising and the art of utilizing keyword research to optimize your ad campaigns in this module. Investigate diverse bidding strategies customized for B2B and B2C channels, allowing you to target your desired audience efficiently. Upon completing this module, you'll have the expertise and capabilities to craft impactful paid ad campaigns that deliver substantial outcomes for your business.
Examine different social media platforms suitable for marketing communications in this module. Understand how to customize your marketing approaches based on the chosen platform to connect and engage with your brand's intended audience effectively. Upon completing this module, you will be able to utilize social media to promote your brand, products, or services and nurture significant relationships with prospective customers.
Acquire an in-depth understanding of the complete email marketing process through this module. Explore automation techniques to enhance efficiency and streamline your operations. Moreover, master the art of crafting compelling email templates that lead to improved conversion rates. This module will provide you with the expertise to craft engaging email marketing campaigns, effectively engaging your audience and contributing to your business's success.
Comprehend the vital role of mobile apps and mobile marketing in today's digital environment through this module. Hone your skills in precise mobile ad targeting, allowing you to connect with your target audience more effectively and optimize the results of your mobile marketing endeavors. Upon completing this module, you'll have a strong understanding of utilizing mobile platforms to elevate your brand's visibility and effectively engage with your audience.
Immerse yourself in the intricacies of content research strategies and tools to craft compelling content customized for diverse social media platforms within this module. Gain insights on aligning your content with specific goals and objectives at every stage of the marketing funnel to attain the intended results. Upon completing this module, you will be able to create captivating content that connects with your social media audience, enabling a smooth progression through the marketing funnel.
Acquire the skills to conduct a comprehensive analysis of paid campaigns and evaluate individual ad analytics to enhance conversion rates. Moreover, delve into the essential elements of landing pages and design strategies tailored to the specific business type and industry. By the conclusion of this module, you'll have the necessary knowledge to efficiently optimize your paid campaigns and construct engaging landing pages that yield superior results for your business.
Attain a comprehensive grasp of various Key Performance Indicators (KPIs) and metrics, utilizing a range of analytical tools. Uncover successful strategies for evaluating and improving campaign outcomes. This module is designed to enable you to become proficient in utilizing KPIs, metrics, and analysis techniques to enhance your marketing initiatives and achieve exceptional results.
Acquire a deeper understanding of how Artificial Intelligence (AI) revolutionizes digital marketing through process automation and enhanced performance. Additionally, this module will delve into emerging technologies such as automated chat and voice search, providing you with a thorough comprehension of the most recent advancements in the digital marketing landscape.
In this culminating project, marking the final step of your learning journey, you have the opportunity to apply the knowledge gained from the previous modules. You can select from a range of five capstone projects to showcase your expertise in diverse digital marketing tools and techniques to potential employers.
Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.
Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.
Learn how to create and maintain a blog for promotion and user interaction in this course.
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
This Digital Marketing course is designed for:
Freshers, professionals working in marketing, sales, operations, or aspiring digital marketers
No specific eligibility criteria but willingness to advance in your professional journey as a digital marketer
OTHER COHORTS
Date
Time
Batch Type
5 Jun, 2024
10:30 BST
5 Jul, 2024 - 23 Feb, 2025
22:30 - 01:30 BST
Weekend (Fri-Sat)
Individuals who successfully complete an digital marketing course online are awarded certification in digital marketing. This certificate for digital marketing verifies the skills and education of the holder when it comes to digital marketing strategy and techniques.
Digital marketing is one of the fastest-growing career domains, attracting more professionals worldwide every year. Studying for a Master's in Digital Marketing offers a deep dive into the latest trends, tools, and strategies in the digital landscape, equipping you with specialized skills sought after by companies worldwide.
Step 1: Visit the Digital Marketing Specialist program page. (If you’re already on the page, go to Step 2)
Step 2: After going through the program details, click the Enroll Now button on the page.
Step 3: Check the Price details and select the Proceed option.
Step 4: Fill in the “Learner Details” and go to the next step.
Step 5: Select any one of the Payment options, and upon successful completion of the payment, the Program will be activated for you.
Gaining relevant experience and completing the Digital Marketing Master's program can significantly improve the earning potential of a digital marketing professional. Here is a glimpse of the average annual salaries of Digital Marketing Specialist across major countries (source: Payscale):
This digital marketing masters makes you eligible for a number of job roles like:
Today, hardly any business can survive without having an online presence. So, digital marketing is beneficial for every industrial sector, including entertainment, food industry, eCommerce, retail, education, and healthcare. Simplilearn’s digital marketing masters is all you need to polish your skills for working in any of these sectors.